UK will crack down on vape marketing that targets children and teenagers.

Rishi Sunak believes that the most recent governmental restriction on vape marketing will end the “inappropriate” targeting of children and teenagers. In England, a legal gap that permits businesses to give youngsters free samples of e-cigarettes will be closed, according to ministers.

According to NHS data from 2021, up from 6% in 2018, 9% of 11 to 15-year-olds used e-cigarettes. According to the prime minister, he was “shocked” to hear that children were using illegal vapes that contained lead.

According to UK Prime Minister Rishi Sunak, reports of illegal lead-containing vapes ending up in the hands of teenagers and children have been growing rapidly.

“We’re cracking down on rogue vaping companies and online fraudsters who are illegally targeting children,” Rishi Sunak said when announcing a new set of rules.
Plans announced today will assist safeguard kids from the negative impacts of vaping, he said.

Rishi Sunak also tweeted,”I don’t want the way vapes are marketed, promoted, and sold to be appealing to my children, who are 10 and 12 years old.

Because of this, I’m starting a fresh crackdown today to protect kids and target the shady businesses and online fraudsters who are selling them vapes.”

I will do all in my ability to put a permanent end to the promotion and illegitimate sales of vapes to youngsters, which is wholly unacceptable, he said.

The UK government has also said that a review of the law prohibiting businesses from selling “nicotine-free” vapes to minors will take place.

In accordance with the new regulations, the laws governing the sale of “nicotine-free” goods to minors under the age of 18 will also be reviewed.

The government claimed that by tightening the law, local trading standards officers would have an easier time fining stores that sell vapes to minors and issuing fixed penalty notices.

Vapes cannot be sold to people under the age of 18, however nicotine-free products may.

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